ABOUT

Detroit is a world-class outdoor destination worth exploring, celebrating, and protecting.

That is the core belief of Expedition Detroit, we invite you to join our rapidly growing community of outdoor enthusiasts that share this vision and are actively discovering the lifetime of outdoor opportunities within an hour’s drive of Downtown Detroit. Whether it's a morning hike on a wooded trail, paddling through a pristine river, ripping down a mountain bike trail, finding a new ski line, or watching the sunset from a tree stand, Detroit's outdoors have the natural beauty and wealth of experiences that recreationists of any interest, skill level, age, or background can uncover, explore, and enjoy.

A beautiful aerial view above the Huron River in Detroit, Michigan

OUR MISSION

The mission of Expedition Detroit is to create and accelerate value for Detroit’s emerging outdoor industry. Our business creates content celebrating our region’s best outdoor experiences, leads guided trips for hands-on exploration of our most beautiful destinations, facilitates access to top tier retailers, amplifies key voices within the recreational community, and highlights the value of an outdoor lifestyle.

We vow to always support conservation through promoting impactful organizations, educating our community on landmark laws and regulations, and publicizing volunteer opportunities.

OUR PASSION

Every business has its own definition of success. Ours is simply the moment when our core belief - that Detroit is a world-class outdoor destination worth exploring, celebrating, and protecting - becomes common knowledge on a global scale.

Until then, our passion will drive us to continue innovating within Detroit's outdoor industry. We will always aim to create content and share experiences that inspire new adventures, increase recreational opportunities, support outdoor lifestyles, and protect the best of the Detroit region for generations to come.

We can’t wait to see you out there.

A man snowshoes down a winter trail at Hines Drive Park in Plymouth, Michigan.

OUR TEAM

Dan Cooke

Founder

Dan founded Expedition Detroit in 2022 after starting his career by investing in sustainable businesses and counseling new enterprises as an attorney. Dan's passion for the outdoors, conservation, the Detroit region - and a cold post-hike brew - inspired him to leave big law and create the type of company that he had always wanted to work for.

You can typically find Dan on a trail with his golden retriever Lucy.

dcooke@expeditiondetroit.com

Holly Laginess

Marketing Specialist

Holly is a digital storyteller with experience in travel, sports, and start ups. When Dan introduced the ideas behind Expedition Detroit, she was captivated by it. She is proud to be a part of a team that is focused on inspiring others to explore and experience the greater Detroit area.

When Holly isn't in the office working her nine to five, you can find her on the golf course or walking a trail at Kensington Metropark.

info@expeditiondetroit.com

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Katie Whitley

Featured Contributor

A Michigan native, Katie grew up enjoying, and even taking for granted, all of the beauty and adventure that this state has to offer. After some years living abroad, that time away cultivated an appreciation for her home state and a new perspective on all the opportunities it provides for nature and exploration.

Katie is thankful to be living back in the mitten, and enjoys any chance that she gets to sip cider, wander through a new forest, or visit a favorite winery with her dog.

katiewhitley10@gmail.com

Dr. Eric Reilly

Featured Health Contributor

Dr. Reilly is an anesthesiologist born and raised in Southeast Michigan. Dr. Reilly is currently an Attending Anesthesiologist & Clinical Instructor at Harborview Medical Center in Seattle, Washington, as well as a Regional Anesthesia and Acute Pain Medicine Fellow at the University of Washington Medical Center.

When Dr. Reilly isn't in the hospital saving lives, you can find him in the wilderness - or at least try to. The Doc has an unmatched talent for locating the best off-grid backpacking campsites and untouched powder runs.

EricReillyDO@gmail.com