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Advertising Policy


Expedition Detroit, LLC (“Expedition Detroit” or “we”) may partner with brands, companies, and tourism boards to share commercial opportunities like the latest gear or to highlight exciting adventures and destinations that website visitors may be interested in (collectively, the “Opportunities”). Expedition Detroit may receive certain compensation to write about the Opportunities, which compensation may be paid in the form of money, free gear, tours, or other in-kind compensation. The Opportunities and any compensation that Expedition Detroit may receive from the Opportunities supports its ability to operate and continue creating interesting and valuable content for its media content consumers.


Regardless of the Opportunities or any compensation received therefrom, Expedition Detroit will only provide content consisting of genuine and unbiased reviews and articles. If we determine that any of the Opportunities fails to meet Expedition Detroit’s standards for a world-class outdoor experience or gear, then we will decline to post a publication regarding the Opportunity and/or return any compensation received for the Opportunity. Expedition Detroit’s business model is predicated upon highlighting and supporting the best of the best outdoor opportunities within the Detroit region - if an Opportunity does not cross this threshold, then it will not appear within any Expedition Detroit media outlet. Period.


Additionally, Expedition Detroit’s blog posts will often contain affiliate links to products listed on Amazon, Backcountry, Evo, Cabelas, and other outdoor retailers. If you purchase a featured item using one of these links, Expedition Detroit will receive a small amount of compensation. This affiliate marketing compensation will not affect the price that you will pay for the listed items, and the modest compensation that Expedition Detroit will earn from affiliate links will support its operations.


In 2009, the Federal Trade Commission passed new regulations that require web-based businesses like Expedition Detroit to disclose whenever a blog post contains affiliate links or compensation opportunities. In light of this, please assume that any link to a retailer on Expedition Detroit’s website is an affiliate link.


Privacy Policy (Updated 9/27/2022)


Expedition Detroit respects your privacy and is committed to protecting it when you visit its web site (the “Site”). This Privacy Policy describes the types of information that Expedition Detroit may collect from you when you visit the Site, how Expedition Detroit uses the collected information, with whom Expedition Detroit may share it, and the choices that Expedition Detroit offers you regarding its collection and use of such information.


Please read this Privacy Policy carefully. If you do not agree with the provisions of this Privacy Policy, please do not use the Site. You can access the Site and browse the Site without disclosing any of your personal data. We do not collect personal information about individuals unless it is knowingly provided by the individual and the individual has agreed to the terms under which the Site will use it.


Types of Collected Information

Expedition Detroit only collects personal data that you may volunteer while using its services on your own accord (for example, your name and email address). The Site may also collect non-personal information about you, meaning information that does not uniquely identify you, when you interact with the Site.


How We Use the Collected Information

The Site may use your personal information, such as your name and email address, to:

• provide you with requested products and services;

• send you requested emails or other information or materials;

• respond to your questions and comments and provide customer support;

• communicate with you about content releases, products, services, offers, and promotions;

• operate, evaluate, and improve our business, the Site, and the products and services we offer;

• enforce any agreements; and

• comply with applicable legal requirements and industry standards.


If we have sent you an email, you may choose not to receive subsequent emails from us by following the unsubscribe instructions contained in each email.


Information Collected from Cookies

Expedition Detroit may receive information from cookies, which are pieces of data your browser stores and sends back to us when making requests. We use this information to improve your experience on the Site, understand user activity, and improve the quality of our services.


Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of the Site’s features.


Ads and Analytics Partners

Expedition Detroit may partner with third-party advertisers, ad networks, and analytics providers to deliver advertising and content targeted to your interests and to better understand your use of the Site. These third parties may collect information sent by your computer, browser, or mobile device in response to a request for content, such as unique identifiers, your IP address, or other information about your computer or device. For example, we use analytics partners (such as Google Analytics) to help analyze usage and traffic for our Site. This data is anonymous and the Site will not store any personalized data.


Expedition Detroit may use IP addresses to compile and provide aggregate statistics about our visitors, traffic patterns, and to administer the Site. These statistics will not include any personally identifiable information; rather, these statistics will track users' movements on the Site and gather general demographic information for aggregate use. IP addresses are not linked to personally identifiable information.


You may opt-out of the aggregation and analysis of data collected about you on the Site by Expedition Detroit's elected web analytics vendor by visiting the Site on Google tools and downloading and installing the Google Analytics Opt-out Browser Add-on.


Disclosure of Information

The Site will not sell, trade, or rent your personal information to third parties. The Site will not automatically log personal data nor  link information automatically logged by other means with personal data about specific visitors to the Site.


The Site may release account information when such release is reasonably necessary to comply with applicable law, enforce the terms of any of our user agreements, or protect the rights, property, and safety of Expedition Detroit, the Site, the users of the Site, or others.


External Web Sites

Please note that the Site contains links to other third party websites. Expedition Detroit is not responsible and shall not be held liable for the privacy practices of these other sites. We encourage our content consumers to be aware that when they leave the Site, they should read the privacy statements of each web site that may collect personally identifying information.


This privacy statement applies solely to information collected by the Site. If you have any questions or concerns about this Privacy Policy, please contact us.


Affiliate Disclaimer

Expedition Detroit has financial relationships with a number of companies mentioned within the Site's content, and Expedition Detroit may be compensated if you make a purchase via the links on this website.


Transactional Information

If you purchase products or services from Expedition Detroit, then we will collect certain information from you needed to fulfill your order, including your name, address, email address, and information about the product or service you are purchasing. Payments are processed by third-party payment processors (e.g., PayPal), so please refer to the applicable processor’s terms and privacy policy for more information about how payment information is processed and stored.


Other Information

You may choose to provide other information directly to Expedition Detroit. For example, we may collect information when you fill out a form, participate in contests, sweepstakes or promotions, apply for a job, communicate with us via third-party sites and services, request customer support, or otherwise communicate with us.


Our Commitment to Children’s Privacy

The Site is not directed to children. If a visitor is under 18, then such visitor may only access and use Expedition Detroit's services, including but not limited to the Site, with the involvement of a parent or legal guardian.



Expedition Detroit reserves the right to update or change this Privacy Policy at any time. If we do, we will publish notice of such changes by revising the date at the top of the policy. If we make a change to this policy that, in our sole discretion, is material, we will provide you with additional notice. We encourage you to review the Privacy Policy whenever you access or use the Site, any of Expedition Detroit's services that may be offered from time to time, or otherwise interact with Expedition Detroit in order to stay informed about our information practices and the ways you can help protect your privacy. If you continue to use any Expedition Detroit service after any Privacy Policy changes go into effect, then you shall thereby consent to the revised Privacy Policy.


Contact Us

If you have any questions about this Privacy Policy, please contact us.




The content of the Site is for general information purposes only and does not constitute professional advice. Neither Expedition Detroit nor its owners, executives, employees, contractors, or agents shall not be held liable for any actions arising from the use of the information on the Site.


The Site tries to provide content that is true and accurate as of the date of writing; however, we give no assurance or warranty regarding the accuracy, timeliness, or applicability of any of the contents. Visitors to the Site should not act upon the Site’s content or information without first seeking appropriate professional advice. The Site expressly disclaims any and all warranties, expressed or implied, to the extent permitted by law, including but not limited to warranties of satisfactory advice. The Site excludes liability for any claims, losses, demands, or damages of any kind whatsoever with regard to any information, content, or services provided at our website, including but not limited to direct, indirect, incidental, or consequential loss or damages, compensatory damages, loss of profits, or data, or otherwise.


Reference within the Site to any specific commercial or non-commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not constitute or imply an endorsement, recommendation, or favoring by the Site. The content published on the Site expresses the opinions and views of the authors. References to any products in articles are specific suggestions only and do not necessarily constitute or imply an endorsement.


Links to external or third party websites are provided solely for visitors’ convenience. Links taken to other sites are done so at your own risk and Expedition Detroit accepts no liability for any linked sites or their content. When you access an external website, keep in mind that Expedition Detroit has no control over its content. Any link from the Site to an external website does not imply or mean that Expedition Detroit endorses or accepts any responsibility for the content or the use of such website. Expedition Detroit does not give any representation regarding the quality, safety, suitability, or reliability of any external websites or any of the content or materials contained in them. It is important for users to take necessary precautions, especially to ensure appropriate safety from viruses, other cybersecurity risks.

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