Michigan's Outdoor Ecosystem is Evolving - and the Headlines are Following

This is not an April Fool's joke! After years of purposeful investment in Michigan's recreational ecosystem, major publications are finally recognizing our state's emergence as a world-class outdoor destination. The best part? We're still just getting started.

Photo courtesy of Outside Interactive, Inc.

"Come on, Dan, Michigan just isn't Colorado..."

Staring back at me with a slight grin on his face was one of my oldest mentors. I had just finished presenting the 30,000 ft. pitch of my latest business idea - a "TBD" project informally titled "Expedition Detroit" - for a small group of outdoor enthusiasts.

Although he was merely playing devil's advocate, I can admit that he had a compelling argument. As if to accentuate his point, we were sitting in a rustic Colorado ranch with a 360º view of snowcapped mountains. We had spent the day riding ATVs through the San Isabel National Forest. Truly an adventurer's paradise.

"Yeah, but Colorado also isn't Michigan."

I turned to make eye contact with the only other Michigander presiding over our mini episode of "Shark Tank." A Grand Rapids-born, personal wellness coach that now resides near Colorado Springs. Our conversations about the outdoor opportunities in Michigan prompted this impromptu business discussion. She gave me a wink after delivering this rebuttal, as if to say "Don't worry - they have no idea what they're missing out on."

DETROIT'S (FINALLY) ON THE OUTDOOR MAP

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